25 And Hour Is How Much A Year latest 2023

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5 Reasons Brick and Mortar Stores Must Start a Social Media Program

It has been said that smaller offline businesses are hesitant to get involved in social media. In many ways, I can relate to that. There are so many social media platforms that just deciding where to go can be a daunting task. Then there are time issues. How long will it take to learn and how long will it take on a daily basis to do a good job with it? Small business owners are already pressed for time.

We could go on with all sorts of questions, concerns, and potential reasons not to. But what we really need to look at are the reasons why getting involved in social media is necessary. Let’s look at some statistics.

  • Newspapers estimate a 31% loss in readership over the past 70 years. On average, newspapers lost 10.6% of their paying readers over the past year, according to the Washington Post.
  • Across all age groups, 45-60% of Americans spend more than 8 hours a week online, including 33% of those over 65. The highest percentage is 25-29 year olds at 59%, followed by 56% of 30-39 year olds logging on more than 8 hours a week online. Source: Harris Poll
  • Facebook has 400 million users, but not all of them are in the United States (that’s more than the population of the United States), it has 130 million unique American visitors each month.
  • Google.com reports that Twitter has 75 million users with 21 million unique US visitors per month. The age groups with the highest percentage of users for these two platforms may come as a surprise; 25% 45-54 years old and 28% 35-44 years old.
  • YouTube, the video-sharing site, claims more than a billion views a day worldwide. Source: Wikipedia.com

These statistics are staggering. It is undeniable, however, that there is a big shift happening from newspapers to social media platforms and that this trend will continue. While newspaper advertising can still be effective, there is no doubt that a higher percentage of potential customers are online.

With numbers like these, it’s definitely time for brick-and-mortar businesses to get to grips with social media. The alternative could be detrimental to their business as their competitors develop relationships with their customers.

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