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Promote Your Website: Search Tools
Many companies, after having spent considerable sums on
development of their websites assume that once the website
published on the Internet, people will flock to it and, as a result,
don’t take website promotion as seriously as the development part
of this one. Today, with millions of websites, regardless of quality
your website is, if you don’t promote it effectively, you won’t
get the exposure your site deserves.
Effective website promotion starts with site submission
to the various research tools available on the Internet. There are two
different types of research tools: search engines and directories.
Search engines index their ads based on information
scavenged by their spiders that crawl the internet following
links constantly looking for new websites. Directory listings
are compiled by human editors from URLs submitted to the
phone book. If your website is listed in directories, you may be
sure that spiders from different search engines sooner or later
will index your site. That’s why you should start submitting your
website first from search directories.
Of all the search directories available on the Internet, Yahoo!
and DMOZ are the most important.
Open Directory Project or DMOZ
DMOZ is the second largest human-compiled search directory on the
Internet after Yahoo! Open Directory Project is a huge web directory
of internet resources. All submissions to the directory are evaluated
by volunteer editors. There is no fee to pay for inclusion
in the directory. As a human-edited directory, it may take longer
one month to have your site evaluated. Once you are listed in the DMOZ,
within two weeks to two months, your website will start appearing on
search engines like AOL Search, Teoma, HotBot, Google, Lycos,
AllTheWeb, Excite, Go2Net and a number of regional search engines.
Currently around 354 different search engines and portals use data
of the Open Directory project. This is one of the main reasons why
you should consider submitting your website to DMOZ.
Submitting your site to directories is a little trickier than submitting
to search engines.
The following rules are common to almost all directories:
– Check if your website is already in the directory
– Write an objective description of your website
– Search for the specific subcategory in the directory hierarchy
– Follow submission rules as specified
Be sure to follow these rules when adding your website to DMOZ.
This will improve your chances of getting your website accepted and reduce
Yahoo! is by far the number one destination for Internet users.
Although Yahoo! is provided by Google, many
people still prefer to browse Yahoo! directory to find
everything they are looking for. This makes an inclusion to Yahoo!
quite valuable directory for e-commerce sites. Yahoo! currently
charges an annual fee of US$299 for each website submitted. Expenses
is non-refundable, which means that if, for some reason, Yahoo! declines
to add your website in its directory you will not receive your money
back! The only thing Yahoo! guarantees is that publishers
review your submission within seven days and send you a response.
Should you consider submitting your site to Yahoo! ? Everything depends
about the type of business you are in. Some sites receive a
overwhelming number of traffic from Yahoo!, others barely get
anybody. My suggestion: list your website in Yahoo! directory for
a year and see the result. If you feel comfortable with the result
you receive – continue. If the result is not satisfactory, you
can still cancel their service after one year.
Although it is the third largest directory on the Internet as
the LookSmart search portal is not so popular. However, it provides
directory listings to search MSN, About.com, Infospace, Inktomi
and others. It’s probably still the best way to get a high ranking
in MSN search. LookSmart is a paid service. You pay $49
submission fee for site review by their editors and 15 Cents
for each click. Pay per click minimum monthly payment is
For non-commercial sites, LookSmart has a partner directory named
“Zealous”. Zeal is a community directory for Internet users. To
submit a site to Zeal you must first become a member by passing
a quiz test. The reason I mention Zeal here is that you can
actually submit a non-commercial portion of your site to Zeal and
receive an appearance in all places where LookSmart ads
show up, without paying a pay-per-click fee.
Other small but notable directories you should consider are
joeAnt, GoGuides and Gimpsy. Don’t expect heavy traffic from
these directories; however, they will help improve your link
popularity. Link popularity is a concept that means- how much
the sites have links pointing to your website. Link popularity
is important because the ranking of your website in search results
largely depends on it.
Search engines use special programs to crawl the Internet and
index web pages. These robot programs are called “Bot” or “Spider”.
Spiders crawl the Internet using links. This is why it is so
important to have links to your website. When you search,
search engines show you results extracted from
servers, where all indexed web pages are cached. Only
when you click on a link from the search result, you see the real
The most important search engines are Google, Altavista, AllTheWeb,
Teoma, Lycos and MSN, HotBot, AOL Search, etc.
No doubt that Google is the best search engine available on the
Internet today. According to Google, they have indexed more than 3.5
billion pages so far! More and more Internet users are inclined to use
Google because it has great search enhancement features and you
can always expect relevant and quality search results.
You can submit your link using Google’s Add URL page located at http://www.google.com/addURL.html. However, if you have links
pointing to your site on other sites, you can be sure
that Google’s spider, Googlebot will eventually come to index
your site. Contrary to popular belief, once your site is indexed,
there is no need to resubmit your pages to Google, even if you
updated pages. If, although it is not necessary, you submit
your website to Google, only submit the index page, it will find
the rest of the pages using the links anyway.
Once powerful, Altavista began to lose ground to other research
motors to a large extent. Submitting to Altavista is quite simple!
From the home page, click on “Submit a site” located at
bottom of the page. You have two choices: either you
can choose the “Basic Submit” service, which is free or for a
immediate inclusion, you can choose “Express Inclusion”
To prevent automatic submission of URLs, on the submission page
Altavista added a submission code that must be inserted manually
with the URL. The Express Inclusion service costs 39 USD for
the first URL for six months.
This search engine has become very popular lately. He has a very
large database. AllTheWeb has very sophisticated search functions
such as searches for pages linked to a given page, searches within
URLs or page titles, and searches limited by page size. He offers
research results and technology to Lycos and Ebay. Submission to
AllTheWeb is quite simple. Use the following link page to submit
your URL: [http://www.alltheweb.com/add_URL.php] If you need a
express inclusion, you must use the “Lycos InSite” service of
Terra-Lycos. The rate is US$35 for a full year’s inclusion.
If you care about Teoma, a highly publicized search engine, which is
actually an additional Ask Jeeves search engine you can use
its paid inclusion program located at http://ask.ineedhits.com/sitesubmit.asp?id=30270.
It charges $30 per year for the first URL and $18 for the others
You may not have heard of Inktomi, but many popular search engines
use Inktomi results such as AOL, Excite, Go.com, HotBot,
IWon, Overture to name a few. For a secondary search result, even
MSN uses it! Yahoo! recently purchased Inktomi. Which means that
very soon even Yahoo! could prioritize search results
coming from her. Inktomi provides paid inclusion service.
Inktomi sells its inclusion service exclusively through its
reseller partners. You can find them here: [http://www.inktomi.com/products/web_search/submit.html] Expenses
is $39 per URL for one year and $25 for subsequent URLs.
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