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A Career In Pharmaceutical Sales
A career in pharmaceutical sales can be very lucrative, as this field offers huge salary potential, as well as an opportunity for growth. This area is popularly known as “recession proof”. It is one of the largest, and certainly the fastest growing, companies in the world. There are currently over 83,000 pharmaceutical delegates in the United States.
Pharmaceutical Sales Representative Job Profile
As a pharmaceutical sales representative, you will sell scientifically advanced products in a professional environment, to physicians, hospital staff, pharmacists or patient advocacy groups. This sales profession can be divided into a few sectors:
Prescription drugs: The majority of pharmaceutical representatives work in this field. Their target customers are medical specialists or family physicians, depending on the drug being promoted. Large pharmaceutical companies generally need sales representatives to promote their products. Each sales representative can recommend at least three main drugs, as well as a few secondary products, for the promoted products. In addition, sales representatives must make special efforts to promote new drugs, because patent protections for new drugs are quickly running out. Companies that focus on niche specialty drugs position their sales force towards specific medical specialists as their target customers, rather than physicians who practice general medicine.
Generic drugs: Companies that sell generic drugs market products that are similar to brand name drugs that are successful in the market. They do not target doctors, but focus on pharmacies.
Over-the-counter products: Many companies sell cough and cold remedies and pain relievers, also called non-prescription drugs, as over-the-counter products. Trade commissioners who sell these products must call on family physicians to promote them.
As a pharmaceutical sales representative, you may also look into sales jobs such as service sales representatives or system marketers, although scientific knowledge is less important in these areas. What matters are your sales skills.
You do not need to have medical training to be a pharmaceutical representative. You are eligible for his work if you have completed a 4-year college degree with any background. If you don’t have a degree, a good sales record can work in your favor. The most important thing is hard work and determination. However, having a science degree is an advantage in this field, as a scientific background will be of great help in learning about the product line, and reading and understanding scientific studies on medical products, as well as a review of its applications. As a pharmaceutical representative, you must also acquire professional training. You can also take an advanced course in pharmacology, once you enter this industry.
Apart from education, you must have intellect, stamina and good communication skills as you will need to convince doctors and business people to buy your company’s products. You will also be expected to conduct studies related to statistics, data, and other issues occurring in the healthcare community. This field also requires teamwork and good presentation skills.
Benefits of this profession
This profession has the advantage of flexible working hours, good financial rewards, and the independence to handle things on your own by being your own boss. If you get a job with a good company, you can benefit from bright career prospects and sales training in exciting new places. Plus, you’ll get the various perks offered by good companies, like a car, as well as the freedom to plan your day as you see fit, as long as you produce good results.
The profession of pharmaceutical representative can be a very profitable career option if you are ready to exercise it with zeal, determination and interest.
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