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Spring and Summer Are Baby Gift Basket Months
Baby Gift Basket Trends: With over 25 years of experience in the gift basket industry, I have observed many interesting trends. One of the most interesting is the sale of baby gift baskets throughout the year.
Although the average price spent on baby gift baskets fluctuates with the economy (in 2007 the average money spent on a baby gift basket was $150, in 2009 the average purchase dropped at around $120), one thing remains the same. There is a marked increase in purchases of baby gift baskets from early summer to early fall. Now, the reasons for this could be many, but we came to our own fun and interesting conclusions:
– In this era of go, go, go, maybe baby deliveries are scheduled for this time of year because everyone’s schedule seems to slow down more. In many industries, the summer months tend to be slower (although garden centers, campgrounds and boat shops would disagree!) Having a baby during these slower times lessens the burden on the baby. employer and eliminates the stress and guilt of the employee who needs time off.
– Having maternity leave during the summer months is better because you can do more with the baby. Who wants to pack a colicky baby for a walk in two feet of snow? ! It’s so much nicer to put on some sunglasses, grab a good book, take your baby to sleep, and find a nice shady tree you can sit under whether it’s reading or sleeping. with your little cherub.
Our most ironic conclusion:
– It’s so cold in winter that there’s not much to do… so why not have a baby!
This is our favorite (and secretly rawest) reason. I won’t go into details, but if you’ve ever experienced a Canadian winter, I’m sure you know what I mean!
Whatever the reason couples decide to deliver their babies from early summer to early fall each year, we’ve learned to prepare! We design several new gift baskets each year in anticipation of the flood of orders that always arrive. It’s also important to have themed gift baskets for baby girls, baby boys, and gender neutral (in case customers are unsure of the gender of the baby). Our staff always look forward to designing those soft, frilly baskets that are filled with items so soft and smell like baby powder.
Now how to get parents to have more babies… hmm… I guess I’ll save that for another post!
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