How Many Years Is 1 Trillion Seconds latest 2023

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Baby Boomers-a Network Marketer’s Dream!

As a network marketer, it is essential that you define and know exactly who you are targeting with your product or service. If you’re not targeting the “Baby Boomer” generation, then you should seriously consider it.

Who are these “Baby Boomers”?

In the October 24, 2005 issue of Business Week Online, “Love These Boomers” by Louise Lee, are some of the facts.

Baby boomers are people born between 1946 and 1964 and are part of the post-World War II generation. There are 77 million baby boomers in the United States alone. Let me repeat it so that it sinks. There are 77 million baby boomers in the United States and over a billion worldwide. They represent 27.5% of the population of the United States and account for 45.8 million households.

Their annual purchasing power is estimated at $2.1 trillion. Their average annual pre-tax household income is $57.7 thousand and their average annual household expenditure is $45.7 thousand. Their poverty rate is only 7.3%.

This generation has driven most major trends in the United States over the past 50 years. As babies in the late 1940s and early 1950s, this generation helped Gerber sell over 2 million jars of baby food. As these babies got a bit older, companies like Buster Brown and Kinney shoes, Mattel and Hasbro made their fortunes selling shoes and toys to Baby Boomer toddlers.

By the mid-1960s, this same group was graduating from high school and becoming young adults. Ford’s marketing of the Ford Mustang made them a fortune by selling this great affordable sporty little car to those same baby boomers. By the mid-1970s, baby boomers were marrying and starting families and representing the biggest real estate boom this country had ever seen.

Now think about this statistic, every 8 seconds in this country, one of these baby boomers turns 54. Obviously, that’s a lot of 54-year-olds.

What do these 54 year olds want? What are their concerns, their needs, their desires and their refusals? If you as a network marketer don’t know, you better know because this generation is going to lead the trends in their age group for the next 18 years. If you can figure out what 77 million people in their 50s, 60s, 60s, 60s, and 80s are going to want, you can make a fortune as the average person in network marketing.

One of the main needs and concerns of baby boomers in their mid-fifties is good health. I know because I just turned 54 two months ago. My grandparents lived into their 90s and my parents are both in their mid to late 70s. If I’m going to live that long, then I better start taking better care of myself. So my main concern is how to improve health and well-being.

In the next article in this series, you’ll learn how health and wellness will be the next trillion dollar industry.

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